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Vuori makes premium performance apparel inspired by the active Coastal California lifestyle.
Raised $1.3B across disclosed rounds.[2][3][5]
Secondary closed November 2024, led by General Atlantic.[1][2][3]
post-money valuation is not publicly disclosed.
Named investors include General Atlantic, Stripes, SoftBank Vision Fund 2, Norwest Venture Partners, ABP Capital.[1][2][3][4]
Joe Kudla, Founder and CEO[1][2][4][7][8]
Joe Kudla, Founder and CEO[3]
Ashley Kechter, Global President[3]
Heather Archibald, Chief Product Officer[3]
Vuori · Jun 2026[3]
Jun 2026 · generalatlantic.com
reported
Jun 2026 · businesswire.com
company
Jun 2026
vendor
Jun 2026 · rocketreach.co
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle.
Ask for one referenceable production customer.
Not a recommendation. The first thing this ledger cannot answer.
lululemon · lululemon.com · Direct competitor in premium activewear; same buyer, same workout-to-lifestyle positioning, same budget.[3]
Alo Yoga · aloyoga.com · Overlapping buyer and aesthetic; Vuori hires from Alo and Alo hires from Vuori.[3]
Outdoor Voices · outdoorvoices.com · Similar active-lifestyle positioning, though smaller scale.[3]
Rhone · rhone.com · Overlaps on men's premium activewear buyer.[3]
The customer proof is company-sourced only. No independent source in this ledger confirms it.[3]
Ask for one referenceable production customer.
Not a recommendation. The first thing this ledger cannot answer.
Filled in the side panel for invited readers. This card carries sourced facts only.
reported
Jun 2026 · vuoriclothing.com
reported
Jun 2026 · similarweb.com
reported
Jun 2026 · semrush.com
reported
Jun 2026 · theindustry.fashion
reported