Raised $445M across disclosed rounds.[2][3][5]

Venture closed October 2021, led by SoftBank Vision Fund 2.[4]

post-money valuation is not publicly disclosed.

Secondary was $825,000,000 on 2024-11-08.[1][2][3]

Named investors include General Atlantic, Stripes, SoftBank Vision Fund 2, Norwest Venture Partners, ABP Capital.[1][2][3][4]

Joe Kudla, Founder and CEO[1][2][4][7][8][3]

Ashley Kechter, Global President[3]

Heather Archibald, Chief Product Officer[3]

lululemon · lululemon.com · Direct competitor in premium activewear; same buyer, same workout-to-lifestyle positioning, same budget.[3]

Alo Yoga · aloyoga.com · Overlapping buyer and aesthetic; Vuori hires from Alo and Alo hires from Vuori.[3]

Outdoor Voices · outdoorvoices.com · Similar active-lifestyle positioning, though smaller scale.[3]

Rhone · rhone.com · Overlaps on men's premium activewear buyer.[3]

The customer proof is company-sourced only. No independent source in this ledger confirms it.[9]

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.

Filled in the side panel for invited readers. This card carries sourced facts only.