COLD START / catalog / c/ufcretrieved 2026-08-02T13:54 UTC · 24 sources read

Ultimate Fighting Championship (UFC)

UFC is the world's premier mixed martial arts promotion, producing live events and distributing fight programming globally.

ufc.com · Las Vegas

CALL NO.CS·UFC·26

Stagenot publicly disclosedno source in ledger

Raisednot publicly disclosedno source in ledger

Headcountnot publicly disclosedno source in ledger

Valuationnot publicly disclosedno source in ledger

Founded1993[2][13]

Money

No filing, no announced round, no reported figure.

No public funding found.

People

Dana White, President of UFC[7][11][12][23]

Hunter Campbell, Chief Business Officer[7][11][12][23]

Dorian Farmer, CFO[7][11][12][23]

Signals

Jul 23 2026newsUFC | TWO SVGE Unveil Official UFC Eyewear Collection Launching July 27th! | UFC company claim, not independently confirmed[16]

Jul 2 2026launchUFC and Citi Developers Launch Strategic Multi-Year Marketing Partnership Across Europe, the Mi. company claim, not independently confirmed[18]

Jun 5 2026newsUFC And NinjaTrader Announce Expansive Multiyear Partnership | UFC company claim, not independently confirmed[19]

Jun 2 2026newsExodus Named UFC's First Official Payments Partner | UFC company claim, not independently confirmed[17]

Mar 19 2026newsUFC AND RUGIET ANNOUNCE OFFICIAL MULTIYEAR MARKETING PARTNERSHIP | UFC company claim, not independently confirmed[20]

Aug 11 2025launchParamount and TKO Announce Historic UFC Media Rights Agreement[5]

Comps

WWE · wwe.com · Same buyer pool of media distributors and sponsors; WWE was combined with UFC under TKO Group Holdings in 2023, and both compete for the same media rights and sponsorship budgets.[1][7]

Combate Global · combateglobal.com · Same job to be done for MMA fans and media distributors; Combate Global competes for MMA viewership and broadcast slots, and its CEO co-created the UFC.[13]

Professional Bull Riders (PBR) · pbr.com · may be related to the company · Same owner and same media rights and live event monetization model; TKO owns both PBR and UFC as comparable live sports properties.[6]

Risk

The customer proof is company-sourced only. No independent source in this ledger confirms it.[16]

Next question

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.

Investor Lens

Why care

The case

What to learn next

Pay attention to

How it wins

Filled in the side panel for invited readers. This card carries sourced facts only.