Checked Jun 25 2026
Still Radical
Everlane founder Michael Preysman is launching a new apparel brand built on supply chain transparency, funded without venture capital or private equity.
Source mix1 reported1 data vendor
Evidence notes
Who uses it: Consumers who value sustainability, supply chain transparency, and ethical fashion in apparel purchasing.[1]Reported
Public signals: Following Shein sale, Everlane founder launches new brand[1]Reported
Product: The company operates as a direct-to-consumer e-commerce apparel brand, currently in pre-launch with an email collection landing page and no products for sale yet.[1]