Checked Jun 2 2026
Phia
Phia is an AI shopping agent that helps consumers compare prices, find resale alternatives, and track price drops across fashion and apparel, monetized through a performance-based brand partnership model.
Source mix12 reported3 company8 data vendor
Evidence notes
Who uses it: Price-conscious fashion shoppers (primarily Gen Z women) who want to avoid overpaying on new items; on the supply side, retail and resale brands that pay on a performance basis for high-intent customer acquisition with claimed 13% higher conversion, 50% lower...[2]+4Reported
Public signals: Phia: Your Personal Shopping Assistant[13]Company-authored
Financing: Total raised is $43,500,000.[1]
Source ledger
- [1]Phoebe Gates' App Phia Announces $35M in New Funding (Exclusive)
- [2]Phoebe Gates and Sophia Kianni's Phia raises $35M to 'make shopping fun again' | TechCrunch
- [3]AI-powered Shopping App Phia Inks New A-list Investors in Series A
- [4]Exclusive: Phia, founded by Phoebe Gates and Sophia Kianni, raises $8 million seed round, led by Kleiner Perkins | Fortune