Raised $44M across disclosed rounds.[2][5][7]

Series A closed January 2026, led by Notable Capital.[2][3][9]

post-money valuation is not publicly disclosed.

Named investors include Kleiner Perkins, Notable Capital, Khosla Ventures, Soma Capital, Offline Ventures, Stanford University, Kris Jenner, Hailey Bieber, Sara Blakely, Sheryl Sandberg, Michael G. Rubin, Desiree Gruber, Mark Cuban, Keith Rabois, Hans Tung, Annie Case, Khloé Kardashian, Alix Earle, Alexandre Arnault, Paris Hilton, Mindy Kaling, Jessica Alba, Sydney Sweeney, Priyanka Chopra, Karlie Kloss, Eileen Gu, Vladimir Tenev, Iqram Magdon-Ismail, Charles Porch, SV Angel.[1][2][5][6][10]

Phoebe Gates, Co-founder[1][2][3][9]

Sophia Kianni, Co-founder[1][2][3][9]

Felix Zhou, Head of Machine Learning[7][11]

Flora Li, Chief Financial Officer[7][11]

Alexander Chen, Head of Product[7][11]

Margaux Augier, Head of Marketing[7][11]

Daydream · daydream.com · Named alongside Phia in Vogue as an AI shopping startup competing on fashion taste and discovery, targeting the same consumer shopping workflow.[2]

ShopMy · shopmy.us · Named in Vogue as a competing AI affiliate platform in the same race to turn creators into merchants, overlapping with Phia's social commerce ambitions.[2]

TikTok Shop · tiktok.com · Named in Vogue as a competing platform in the AI affiliate and social commerce race, targeting the same creator-driven shopping budget.[2]

Google Shopping · google.com · Named in Vogue as a big tech competitor pushing into AI-enabled shopping tools, competing for the same consumer shopping intent and budget.[2]

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