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Phia is an AI shopping agent that finds the best price across 220,000+ retail and resale sites for fashion shoppers.
Raised $44M across disclosed rounds.[2][5][7]
Series A closed January 2026, led by Notable Capital.[2][3][9]
post-money valuation is not publicly disclosed.
Named investors include Kleiner Perkins, Notable Capital, Khosla Ventures, Soma Capital, Offline Ventures, Stanford University, Kris Jenner, Hailey Bieber, Sara Blakely, Sheryl Sandberg, Michael G.[1][2][5][6][10]
Phoebe Gates, Co-founder[1][2][3][9]
Sophia Kianni, Co-founder[1][2][3][9]
Felix Zhou, Head of Machine Learning[7][11]
Flora Li, Chief Financial Officer[7][11]
Alexander Chen, Head of Product[7][11]
Aug 2026 · vogue.com
reported
Aug 2026 · techcrunch.com
reported
Aug 2026 · fortune.com
reported
Phia is an AI shopping agent that finds the best price across 220,000+ retail and resale sites for fashion shoppers.
Daydream · daydream.com · Named alongside Phia in Vogue as an AI shopping startup competing on fashion taste and discovery, targeting the same consumer shopping workflow.[2]
ShopMy · shopmy.us · Named in Vogue as a competing AI affiliate platform in the same race to turn creators into merchants, overlapping with Phia's social commerce ambitions.[2]
TikTok Shop · tiktok.com · Named in Vogue as a competing platform in the AI affiliate and social commerce race, targeting the same creator-driven shopping budget.[2]
Google Shopping · google.com · Named in Vogue as a big tech competitor pushing into AI-enabled shopping tools, competing for the same consumer shopping intent and budget.[2]
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Aug 2026 · prnewswire.com
company
Aug 2026
vendor
Jun 2026 · techfundingnews.com
reported
Jun 2026 · gaebler.com
reported