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COLD START / catalog / c/paraderetrieved 2026-09-25T00:00 UTC · 16 sources read

Parade

Parade is a capacity management platform for freight brokers, providing solutions for finding and managing carriers, boosting margins, and integrating seamlessly with the tech stack.

parade.ai · San Francisco

CALL NO.CS·PARADE·26
StageVentureSeptember 2023 · led by I Squared Capital[1][2][4][6][10]
Raised$42Mdisclosed rounds[5]
Headcount26as of Jun 2026[5]
Valuationnot publicly disclosedno source in ledger
Founded2015[5]
Money

Raised $42M across disclosed rounds.[5]

Venture closed September 2023, led by I Squared Capital.[1][2][4][6][10]

post-money valuation is not publicly disclosed.

Named investors include I Squared Capital, Menlo Ventures, Greenhawk Capital, Jones Capital, The House Fund, Operator Stack, Earthshot Ventures, Lineage Logistics, 9Yards Capital, Redbird Capital, Rising Tide Fund, McVestCo, Ubiquoss, Oriza Ventures.[1][2][3][4][6][10][14]

People

Anthony Sutardja, Co-Founder, CEO[5][15][16]

Tony Wu, Co-Founder, CTO[5][15][16]

Anthony Sutardja, CEO[5][15][16]

Lindsay Watt, Chief Operating Officer[5][15][16]

Preet S., Co-Founder, President[5][15][16]

Riley Banks, Director of Customer Success[5][15][16]

Signals
Apr 15 2026newsParade has Joined Forces with Mudflap company claim, not independently confirmed[7][8]
Mar 3 2026launchIntroducing Codriver Capacity company claim, not independently confirmed[9]
Jan 22 2026launchCodriver now negotiates every Quote company claim, not independently confirmed[12]
Jan 13 2026launchParade Launches First AI-Native Freight Distribution Protocol with Built-In Carrier Trust Layer company claim, not independently confirmed[7][10]
Apr 3 2025launchParade Launches Major Expansion of CoDriver: New Voice AI Technology Automates Inbound Carrier Calls company claim, not independently confirmed[7]
Comps

Descartes Systems Group · descartes.com · Named together in Parade's own announcement: Descartes is a TMS vendor whose brokerage customers are the same buyers Parade sells to, and the partnership embeds Parade's carrier engagement AI directly into Descartes' Aljex TMS and MyCarrierPortals, meaning a...[11]

Tai Software · taisoftware.com · Named together in Parade's announcement of an expanded partnership bringing Voice AI to Tai TMS users; Tai's brokerage customers are the same buyer, and the integration makes Tai TMS the system of record through which carrier phone and email offers are...[13]

Turvo · turvo.com · Named together in Parade's announcement of an expanded partnership; Turvo is the TMS system of record for the same freight brokerage buyer, and the integration turns every call, email, and quote into structured data, so a broker could source carrier...[7]

Mudflap · mudflap.com · Named together in Parade's own announcement of the combination; Mudflap's verified carrier network addresses the same carrier sourcing and trust job that Parade's capacity management platform performs for freight brokers, making it the alternative a broker...[7][8]

Risk

The customer proof is company-sourced only. No independent source in this ledger confirms it.[7][8]

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Parade

CALL NO.CS·PARADE·26

Parade is a capacity management platform for freight brokers, providing solutions for finding and managing carriers, boosting margins, and integrating seamlessly with the tech stack.

parade.ai · San Francisco

StageVenture
Raised$42M
Headcount26
Valuationnot publicly disclosed
Founded2015
CompsDescartes Systems Group +3

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.