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ŌURA makes the Oura Ring, a smart ring that tracks sleep, activity, stress, and health metrics for consumers and organizations.
Series E closed October 2025, led by Fidelity Management & Research Company.[2]
post-money valuation is not publicly disclosed.
Named investors include Fidelity Management & Research Company, ICONIQ, Whale Rock, Atreides, Dexcom, Lifeline Ventures, DFO Management.[2][3]
Petteri Lahtela, Founder[1]
Kari Kivelä, Founder[1]
Markku Koskela, Founder[1]
Tom Hale, Chief Executive Officer[1][2][4][5][6][7]
Holly Shelton, Chief Product Officer[1][2][4][5][6][7]
Doug Sweeny, Chief Marketing Officer[1][2][4][5][6][7]
Ricky Bloomfield, Chief Medical Officer[1][2][4][5][6][7]
Jun 2026 · businesswire.com
company
ŌURA makes the Oura Ring, a smart ring that tracks sleep, activity, stress, and health metrics for consumers and organizations.
Ask for one referenceable production customer.
Not a recommendation. The first thing this ledger cannot answer.
Whoop · whoop.com · Same buyer (health-conscious consumers, athletes), same workflow (continuous physiological monitoring for recovery and readiness), same budget (consumer discretionary wellness spend).[1]
Fitbit (Google) · fitbit.com · Same buyer (consumer wellness), same workflow (activity and sleep tracking), but wrist form factor vs. ring and Google-owned ecosystem.[1]
Apple Watch · apple.com/watch · Same buyer (consumer health and fitness), same workflow (heart rate, sleep, activity tracking), but wrist form factor with screen and broader app platform.[1]
Ultrahuman · ultrahuman.com · Same form factor (smart ring), same buyer (health-conscious consumers), direct competitive overlap.[1]
Circular · circular.xyz · Same form factor (smart ring), same buyer, emerging competitor.[1]
The customer proof is company-sourced only. No independent source in this ledger confirms it.[2]
Ask for one referenceable production customer.
Not a recommendation. The first thing this ledger cannot answer.
Filled in the side panel for invited readers. This card carries sourced facts only.
Jun 2026 · ouraring.com
company
Jun 2026 · distillintelligence.com
reported
Jun 2026 · cbinsights.com
verified
Jun 2026 · techcrunch.com
reported