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COLD START / catalog / c/ouraringretrieved 2026-06-24T20:32 UTC · 15 sources read

ŌURA (Oura Health Oy)

ŌURA makes the Oura Ring, a smart ring that tracks sleep, activity, stress, and health metrics for consumers and organizations.

ouraring.com · San Francisco

CALL NO.CS·OURARING·26
StageSeries EOctober 2025 · led by Fidelity Management & Research Company[2]
Raisednot publicly disclosedno source in ledger
Headcount1042as of May 2026[1]
Valuationnot publicly disclosedno source in ledger
Founded2013[1][2]
Money

Series E closed October 2025, led by Fidelity Management & Research Company.[2]

post-money valuation is not publicly disclosed.

Named investors include Fidelity Management & Research Company, ICONIQ, Whale Rock, Atreides, Dexcom, Lifeline Ventures, DFO Management.[2][3]

People

Petteri Lahtela, Founder[1]

Kari Kivelä, Founder[1]

Markku Koskela, Founder[1]

Tom Hale, Chief Executive Officer[1][2][4][5][6][7]

Holly Shelton, Chief Product Officer[1][2][4][5][6][7]

Doug Sweeny, Chief Marketing Officer[1][2][4][5][6][7]

Ricky Bloomfield, Chief Medical Officer[1][2][4][5][6][7]

David Shuman, Chair of the Board[1][2][4][5][6][7]

Signals
Jun 23 2026newsOURA, LillyDirect team up to support GLP-1 users[13]
Jun 11 2026newsŌURA Signs Harry Kane and Declan Rice as Global Brand Ambassadors company claim, not independently confirmed[2]
Jun 8 2026newsOura and Counsel Health Partner to Provide AI-Enabled Care Within the Oura App - The Pulse Blog company claim, not independently confirmed[8]
May 28 2026launchŌURA Introduces Oura Ring 5, the World's Smallest Smart Ring[2][15]
May 28 2026launchOura unveils its Ring 5 with a thinner, lighter design starting at $399 | TechCrunch[14]
May 23 2026newsOura Health company claim, not independently confirmed[1]
Comps

Whoop · whoop.com · Same buyer (health-conscious consumers, athletes), same workflow (continuous physiological monitoring for recovery and readiness), same budget (consumer discretionary wellness spend).[1]

Fitbit (Google) · fitbit.com · Same buyer (consumer wellness), same workflow (activity and sleep tracking), but wrist form factor vs. ring and Google-owned ecosystem.[1]

Apple Watch · apple.com/watch · Same buyer (consumer health and fitness), same workflow (heart rate, sleep, activity tracking), but wrist form factor with screen and broader app platform.[1]

Ultrahuman · ultrahuman.com · Same form factor (smart ring), same buyer (health-conscious consumers), direct competitive overlap.[1]

Circular · circular.xyz · Same form factor (smart ring), same buyer, emerging competitor.[1]

Risk

The customer proof is company-sourced only. No independent source in this ledger confirms it.[2]

Next question

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.

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Sourcestracings · 15

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reported

ŌURA (Oura Health Oy)

CALL NO.CS·OURARING·26

ŌURA makes the Oura Ring, a smart ring that tracks sleep, activity, stress, and health metrics for consumers and organizations.

ouraring.com · San Francisco

StageSeries E
Raisednot publicly disclosed
Headcount1042
Valuationnot publicly disclosed
Founded2013
CompsWhoop +4

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.