Obvious (formerly Flatfile)
Obvious (formerly Flatfile) sells AI-powered data onboarding and migration infrastructure to enterprises, enabling them to collect, map, clean, and transform file-based data without manual intervention.
Evidence notes
Who uses it: Enterprise software companies, SaaS businesses, and ERP implementation partners (notably Workday and NetSuite ecosystem firms) who need to move customer data at scale during onboarding or system migrations.[1]+1Company-authored
Public signals: Headcount fell ~33% year-over-year to 49 employees; monthly job posting growth +133% YoY suggesting selective re-hiring[1]Company-authored
Product: Provides smart APIs and an embeddable UI layer that handles CSV/Excel import, field mapping, validation, and transformation; AI layer automates mapping and cleaning decisions that humans previously did by hand.