COLD START / catalog / c/nuoathleticsretrieved 2026-07-05T03:12 UTC · 13 sources read

NÜO Athletics

NÜO Athletics designs and manufactures the NÜOBELL adjustable dumbbell system for home gyms and commercial fitness brands.

nuoathletics.com · Stockholm

CALL NO.CS·NUOATHLETICS·26

Stagenot publicly disclosedno source in ledger

Raisednot publicly disclosedno source in ledger

Headcount4as of May 2026[1]

Valuationnot publicly disclosedno source in ledger

Foundednot publicly disclosedno source in ledger

Money

No filing, no announced round, no reported figure.

No public funding found.

People

Pelle, Co-Founder[1]

Tomas, Co-Founder[1]

Lena J Svenberg, Delägare (Co-owner)[1]

Signals

Jul 5 2026newsAbout NÜOBELL | Swedish Adjustable Dumbbells – Global Partners company claim, not independently confirmed[7]

Jul 5 2026newsCollaborations | NÜO Dumbbells – US Fitness Partners & Influencers company claim, not independently confirmed[9]

May 20 2026newsNÜO Athletics | NÜOBELL | Born and Designed in Sweden | 38 Patents | Owning The Entire Supply C.[2]

Apr 23 2026newsFresh Founders: Pelle Svenberg of NÜO Athletics On The Unique Challenges of Building a Business.[10]

Mar 18 2026otherNÜO Athletics exhibiting at FIBO 2026 in Cologne company claim, not independently confirmed[1]

Dec 12 2025newsNÜOBELL S and Pylon Floor Stand featured in JustLuxe company claim, not independently confirmed[1]

Comps

Bowflex · bowflex.com · Same buyer (home fitness consumer), same product category (adjustable dumbbells), same budget (home gym equipment spend).[1]

PowerBlock · powerblock.com · Same buyer and product category; direct substitute for NÜOBELL in home gym market.[1]

NordicTrack · nordictrack.com · Overlapping buyer and budget; broader home fitness brand with adjustable dumbbell offerings.[1]

Risk

The customer proof is company-sourced only. No independent source in this ledger confirms it.[7]

Next question

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.

Investor Lens

Why care

The case

What to learn next

Pay attention to

How it wins

Filled in the side panel for invited readers. This card carries sourced facts only.

Sourcestracings · 13

[1]NÜO Athletics | NÜOBELL | Born and Designed in Sweden | 38 Patents | Owning The Entire Supply Chain

Jul 2026 · nuoathletics.com

company

[2]NÜO Athletics | NÜOBELL | Born and Designed in Sweden | 38 Patents | Owning The Entire Supply Chain

Jul 2026 · se.linkedin.com

vendor

[3]NÜO SHOP USA: Revenue, Products & eCommerce Insights | Brand Profile

Jul 2026 · internetresearchunit.com

reported

[4]About

Jul 2026 · nuoathletics.com

company

[5]About NÜO Dumbbells | Adjustable, Space-Saving Dumbbells – US Team

Jul 2026 · nuoathletics.com

company

[6]Contact Us | NÜO Dumbbells – US Adjustable Dumbbells Support

Jul 2026 · nuoathletics.com

company

[7]About NÜOBELL | Swedish Adjustable Dumbbells – Global Partners

Jul 2026 · global.nuoathletics.com

company

[8]NÜO SHOP USA Success: 99K Traffic & $541K... | Brandsearch

Jul 2026 · brandsearch.co

reported

[9]Collaborations | NÜO Dumbbells – US Fitness Partners & Influencers

Jul 2026 · nuoathletics.com

company

[10]Fresh Founders: Pelle Svenberg of NÜO Athletics On The Unique Challenges of Building a Business From Scratch | by Authority Magazine Editorial Staff | Authority Magazine | Medium

Jul 2026 · medium.com

reported

[11]About Us | NÜOBELL Adjustable Dumbbells – Born & Designed in Sweden

Jul 2026 · eu.nuoathletics.com

company

[12]Hot Pick Nuobell First Order Discount - June 2026

Jul 2026 · promotion.hutcoupon.com

reported

[13]NÜO Athletics Promo Codes - $80 Off (Sitewide) in Jun 2026

Jul 2026 · dealspotr.com

reported

NÜO Athletics designs and manufactures the NÜOBELL adjustable dumbbell system for home gyms and commercial fitness brands.

nuoathletics.com · Stockholm

Stagenot publicly disclosed

Raisednot publicly disclosed

Headcount4

Valuationnot publicly disclosed

Foundednot publicly disclosed

CompsBowflex +2

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.