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COLD START / catalog / c/huckberryretrieved 2026-07-13T03:42 UTC · 31 sources read

Huckberry

Huckberry is a menswear retailer and media brand selling curated outdoor lifestyle apparel, footwear, and accessories through e-commerce and physical stores.

huckberry.com · Austin

CALL NO.CS·HUCKBERRY·26
StageVenture RoundJuly 2019[15]
Raised$6.3Mdisclosed rounds[15]
Headcount130as of Jun 2026[15]
Valuationnot publicly disclosedno source in ledger
Founded2011[10][15]
Money

Raised $6.3M across disclosed rounds.[15]

Venture Round closed July 2019.[15]

post-money valuation and the full investor list are not publicly disclosed.

People

Andy Forch, Co-Founder[10][16][17]

Richard Greiner, Co-Founder[10][16][17]

Ben O'Meara, Chief Brand Officer[11][13][18][19][20]

David Sloan, Chief Merchandising Officer[11][13][18][19][20]

Dan Drewes, Vice President of Merchandising and Planning GMM[11][13][18][19][20]

Brandon C., Director of Digital Product[11][13][18][19][20]

Signals
Jul 7 2026newsAfter more than a decade of outfitting people for life's great adventures, we’re finally gettin.[28]
Apr 9 2026launchHuckberry rebranded with new logo and site design for 15th anniversary company claim, not independently confirmed[15]
Apr 9 2026newsIntroducing the New Huckberry.com - huckberry Newsletter | BrandsNinja | BrandsNinja[30]
Apr 1 2026newsHuckberry DIRT series accumulated 4 million hours of YouTube watch time[18]
Mar 31 2026newsHuckberry Built a TV Network Inside a Clothing Company. It's Working. · The Brand Report[29]
Dec 23 2025launchHuckberry produced original video series now on United Airlines flights[11][12]
Comps

REI · rei.com · Overlaps on outdoor lifestyle buyer and product categories; Huckberry positions itself as bridging fashion and outdoor, with REI as the outdoor reference point.[11]

Nordstrom · nordstrom.com · Huckberry's founders cite Nordstrom as the fashion reference point for their positioning between fashion and outdoor.[11]

Gear Patrol · gearpatrol.com · Overlaps on men's lifestyle content-commerce model; Huckberry alumni go to Gear Patrol.[15]

Filson · filson.com · Overlaps on heritage outdoor apparel buyer; Huckberry hires from Filson and sells similar aesthetic.[15][19]

Buck Mason · buckmason.com · Overlaps on men's DTC apparel buyer; Huckberry hires from Buck Mason.[15]

Risk

The customer proof is company-sourced only. No independent source in this ledger confirms it.[15]

Next question

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.

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Sourcestracings · 31

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Huckberry

CALL NO.CS·HUCKBERRY·26

Huckberry is a menswear retailer and media brand selling curated outdoor lifestyle apparel, footwear, and accessories through e-commerce and physical stores.

huckberry.com · Austin

StageVenture Round
Raised$6.3M
Headcount130
Valuationnot publicly disclosed
Founded2011
CompsREI +4

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.