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COLD START / catalog / c/gustoretrieved 2026-08-24T04:48 UTC · 14 sources read

Gusto

Gusto is a cloud payroll and HR platform that helps small and mid-sized US businesses run payroll, benefits, and compliance in one place.

gusto.com · San Francisco

CALL NO.CS·GUSTO·26
StageSeries E extensionMay 2022[3][4]
Raised$746Mdisclosed rounds[2][8]
Valuationnot publicly disclosedno source in ledger
Founded2011[6][7][8]
Money

Raised $746M across disclosed rounds.[2][8]

Series E extension closed May 2022.[3][4]

post-money valuation is not publicly disclosed.

Tender offer (secondary) was $200M on Jun 2025.[1][8]

Named investors include T. Rowe Price, Fidelity Management & Research, Franklin Templeton, General Catalyst, Kleiner Perkins, CapitalG, Emergence Capital, Generation Investment Management, Dragoneer Investment Group, Sands Capital, Durable Capital Partners, Emerson Collective, Ontario Teachers' Pension Plan.[1][4][5][8]

People

Joshua Reeves, Co-founder and CEO[2][9][10][14]

Edward Kim, Co-founder and Head of Technology[2][9][10][14]

Tomer London, Co-founder and CPO[2][9][10][14]

Mike Taylor, CFO[6][14]

Headcount: sources disagree
4008as of Nov 2025

gusto · Aug 2026[2]

Signals
May 7 2026newsGusto hits $1B revenue, bringing it closer to public markets[2]
Apr 9 2026newsGusto acquires Mosey[7]
Sep 3 2025newsGusto acquires retirement plan provider Guideline company claim, not independently confirmed[6]
Jun 9 2025fundingGusto launches $200 million-plus tender offer[1]
May 12 2022fundingGusto raises an extension round, following Faire as unicorns react to a changing market[3]
Aug 10 2021fundingGusto Announces Series E Funding Round and New Board Members company claim, not independently confirmed[4]
Comps

ADP RUN · adp.com · Same buyer and same job to be done: small business payroll and HR, with ADP RUN competing directly on usability and AI features for the same SMB payroll budget.[8]

Paychex · paychex.com · Same buyer and same budget line: small business payroll and HR, with Paychex competing on its 745,000-client base and AI benchmarking tools.[8]

Rippling · rippling.com · Same buyer and same workflow: modern integrated HR and payroll suites, with Rippling competing on breadth across HR, IT, and finance functions.[8]

Intuit QuickBooks Payroll · quickbooks.intuit.com · Same buyer and same job: small business payroll, with QuickBooks leveraging its accounting customer base and data sync as the competitive wedge.[8]

Justworks · justworks.com · Same buyer and same budget: very small businesses choosing between direct-service payroll and a PEO model for the same employment administration job.[8]

Risk

The customer proof is company-sourced only. No independent source in this ledger confirms it.[6]

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Sourcestracings · 14

Aug 2026 · getlatka.com

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Aug 2026 · gusto.com

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verified

Aug 2026 · linkedin.com

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Aug 2026 · linkedin.com

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[11]org_enrichment

Aug 2026

vendor

Aug 2026 · gusto.com

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[14]GitHub

Aug 2026 · github.com

reported

Gusto

CALL NO.CS·GUSTO·26

Gusto is a cloud payroll and HR platform that helps small and mid-sized US businesses run payroll, benefits, and compliance in one place.

gusto.com · San Francisco

StageSeries E extension
Raised$746M
Headcount4008
Valuationnot publicly disclosed
Founded2011
CompsADP RUN +4

Ask for one referenceable production customer.

Not a recommendation. The first thing this ledger cannot answer.