COLD START / catalog / c/breaddretrieved 2026-09-25T22:10 UTC · 9 sources read

Breadd

breadd.ai delivers a daily list of pre-qualified, researched shipper leads to freight brokers so their reps can sell instead of prospect.

breadd.ai · San Francisco Bay Area

CALL NO.CS·BREADD·26

Stagenot publicly disclosedno source in ledger

Raisednot publicly disclosedno source in ledger

Headcount10as of Jun 2026[5]

Valuationnot publicly disclosedno source in ledger

Founded2023[7][6]

Money

No filing, no announced round, no reported figure.

No public funding found.

People

Shan Wu, Co-Founder & CEO[5][6][7]

Albert Lie, Co-Founder & CTO[5][6][7]

Aaron Lim, Co-Founder[5][6][7]

Signals

Jul 25 2026hiringbreadd.ai hiring a Chief of Staff to run growth and product experiments with the CEO[4]

Jan 13 2026newsCEO argues AI value in freight comes from revenue, not time saved, in a down freight market[3]

Nov 11 2025otherFreight broker publicly endorses breadd.ai for prospecting and says he is deploying it at his brokerage[8]

Oct 14 2025newsShan Wu says more than 100 brokers receive a daily pre-qualified shipper lead list[2]

Sep 29 2025newsbreadd.ai pivots from freight operations automation to a sales recommendation engine for brokers[1]

Comps

No comparable company is named by any source in this ledger.

The section stays empty until one is.

Next question

Ask what the company has raised and from whom.

Not a recommendation. The first thing this ledger cannot answer.

Investor Lens

Why care

The case

What to learn next

Pay attention to

How it wins

Filled in the side panel for invited readers. This card carries sourced facts only.

Sourcestracings · 9

[1]From Doom-Scrolling To Deal-Closing: How Two Founders Turned Addictive Algorithms Into A Logistics Sales Engine

Sep 2026 · inverse.com

reported

[2]Beyond the Mega Shipper: Finding Untapped Demand

Sep 2026 · thelogisticsoflogistics.com

reported

[3]Logistics Firms Find Stronger AI Returns By Prioritizing Revenue Over Pure Efficiency

Sep 2026 · processreporter.com

reported

[4]Chief of Staff - breadd.ai | BeBee

Sep 2026 · bebee.com

reported

[5]breadd.ai

Sep 2026 · breadd.ai

company

[6]Albert L.

Sep 2026 · linkedin.com

vendor

[7]Shan W.

Sep 2026 · linkedin.com

vendor

[8]Big shoutout to Shan W. and the team at breadd.ai

Sep 2026 · linkedin.com

vendor

[9]Louise Dungca

Sep 2026 · linkedin.com

vendor

breadd.ai delivers a daily list of pre-qualified, researched shipper leads to freight brokers so their reps can sell instead of prospect.

breadd.ai · San Francisco Bay Area

Stagenot publicly disclosed

Raisednot publicly disclosed

Headcount10

Valuationnot publicly disclosed

Founded2023

Compsnone named by a source

Ask what the company has raised and from whom.

Not a recommendation. The first thing this ledger cannot answer.