Attio
Attio is an AI-native CRM built from scratch for go-to-market teams at technology startups and scale-ups, replacing legacy systems with a highly customizable, programmable platform that unifies real-time customer data and automates workflows.
Evidence notes
Who uses it: Go-to-market builders at technology startups and scale-ups — specifically teams that want to customize and extend their CRM rather than accept a vendor's fixed workflow; named customers include AI-native companies Lovable, Granola, Modal, and Replicate.[8]+5Reported
Product: The platform ingests and unifies real-time GTM data from across a company's stack (including native Clay integration for enrichment), exposes it through a programmable surface (APIs, SDKs, MCP server, Slack, Claude, ChatGPT, and Notion integrations), and uses...